CultureSERVICES@
Burgervoss
Visual Identity
Social Media
Content Direction & Production
Packaging Design
AD:
Putu Suel Moris Sudiarsana
PM
Putu Kamaiso Chekitana
GD:
Petrus Daniel Widi
P&V:
Kadek Wisnu Leonardo Maldiny

We took Burgervoss from empty space to a strong online presence in Seminyak, creating a brand that is bold and contemporary. Burgervoss promised brisket-chuck perfection but had no visual presence, and no room for false starts. To charge a premium on day one, the brand had to project confidence without falling into burger clichés.

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Our answer? Cast-iron confidence sparked by contemporary culture, a brand that feels as bold as the patties it serves.

BUILDING THE BRAND

The BURGERVOSS wordmark, reminiscent of street-side steel signage, offers scalable design suitable for streetwear. We also developed a concise VOSS mark for smaller applications, such as burger wrappers, app icons, and lapel pins, ensuring its distinctive attitude is preserved at any size.

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Bright Orange (#FF5B00) clashes against deep Black and cool White to set instant hierarchy. Headlines, subheads and body copy run on Roboto Mono in bold, medium and regular cuts, keeping the voice mechanical and modern.

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IN THE REAL WORLD

Burger culture lives in the details. We printed the "VOSS" short mark on burger wraps, repeating it like a heat-stamped pattern over flame-orange paper. Crew tees keep it clean: a chest hit up front, a full word-mark shout on the back. A bright orange lightbox marks the door, the word-mark glowing black against the night.  Finally, an oversized VOSS lock-up on a kraft paper bag makes a loud, confident, and unmissable statement.

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Our copy stays short and direct with taglines that set the swagger: "Taste the Crunch!" and "Tempting Burger - Ready to bite it?" Product descriptions maintain the same confidence, providing an ingredients list on the menu.

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IMPACT THAT MATTERS

The brand went live on social media the moment construction crews cleared out. In the first six months, Burger Voss reached 188,000 people on Instagram. With June posts alone touching 61.5k accounts, doubling May's figures.. Followers climbed from 344 in July to 392 in September, a 14% lift during the low season.

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August content hit a 2.16% engagement rate, twice the category norm with saves and shares beating comments 10 to 1. Purely organic numbers proved the identity landed online as hard as it did at the counter.

CultureSERVICES@

BUILDING THE BRAND

The BURGERVOSS wordmark, reminiscent of street-side steel signage, offers scalable design suitable for streetwear. We also developed a concise VOSS mark for smaller applications, such as burger wrappers, app icons, and lapel pins, ensuring its distinctive attitude is preserved at any size.

‍

Bright Orange (#FF5B00) clashes against deep Black and cool White to set instant hierarchy. Headlines, subheads and body copy run on Roboto Mono in bold, medium and regular cuts, keeping the voice mechanical and modern.

‍

‍

IN THE REAL WORLD

Burger culture lives in the details. We printed the "VOSS" short mark on burger wraps, repeating it like a heat-stamped pattern over flame-orange paper. Crew tees keep it clean: a chest hit up front, a full word-mark shout on the back. A bright orange lightbox marks the door, the word-mark glowing black against the night.  Finally, an oversized VOSS lock-up on a kraft paper bag makes a loud, confident, and unmissable statement.

‍

Our copy stays short and direct with taglines that set the swagger: "Taste the Crunch!" and "Tempting Burger - Ready to bite it?" Product descriptions maintain the same confidence, providing an ingredients list on the menu.

‍

‍

IMPACT THAT MATTERS

The brand went live on social media the moment construction crews cleared out. In the first six months, Burger Voss reached 188,000 people on Instagram. With June posts alone touching 61.5k accounts, doubling May's figures.. Followers climbed from 344 in July to 392 in September, a 14% lift during the low season.

‍

August content hit a 2.16% engagement rate, twice the category norm with saves and shares beating comments 10 to 1. Purely organic numbers proved the identity landed online as hard as it did at the counter.