Putu Suel Moris Sudiarsana
Putu Kamaiso Chekitana
Zahra Bania
Kadek Wisnu Leonardo Maldiny
Yerisha Maharani
Penta Kusuma
Dewa Ayu Diah Nala
Burgervoss needed to justify premium pricing from day one. We bypassed burger clichés, building a bold, contemporary identity with cast-iron confidence to match the quality of their brisket-chuck patties.
BUILDING THE BRAND
The BURGERVOSS wordmark, reminiscent of street-side steel signage, offers scalable design suitable for streetwear. We also developed a concise VOSS mark for smaller applications, such as burger wrappers, app icons, and lapel pins, ensuring its distinctive attitude is preserved at any size.
Bright Orange (#FF5B00) clashes against deep Black and cool White to set instant hierarchy. Headlines, subheads and body copy run on Roboto Mono in bold, medium and regular cuts, keeping the voice mechanical and modern.
IN THE REAL WORLD
Burger culture lives in the details. We printed the "VOSS" short mark on burger wraps, repeating it like a heat-stamped pattern over flame-orange paper. Crew tees keep it clean: a chest hit up front, a full word-mark shout on the back. A bright orange lightbox marks the door, the word-mark glowing black against the night. Finally, an oversized VOSS lock-up on a kraft paper bag makes a loud, confident, and unmissable statement.
Our copy stays short and direct with taglines that set the swagger: "Taste the Crunch!" and "Tempting Burger - Ready to bite it?" Product descriptions maintain the same confidence, providing an ingredients list on the menu.
IMPACT THAT MATTERS
The brand went live on social media the moment construction crews cleared out. In the first six months, Burger Voss reached 188,000 people on Instagram. With June posts alone touching 61.5k accounts, doubling May's figures.. Followers climbed from 344 in July to 392 in September, a 14% lift during the low season.
August content hit a 2.16% engagement rate, twice the category norm with saves and shares beating comments 10 to 1. Purely organic numbers proved the identity landed online as hard as it did at the counter.
BUILDING THE BRAND
The BURGERVOSS wordmark, reminiscent of street-side steel signage, offers scalable design suitable for streetwear. We also developed a concise VOSS mark for smaller applications, such as burger wrappers, app icons, and lapel pins, ensuring its distinctive attitude is preserved at any size.
Bright Orange (#FF5B00) clashes against deep Black and cool White to set instant hierarchy. Headlines, subheads and body copy run on Roboto Mono in bold, medium and regular cuts, keeping the voice mechanical and modern.
IN THE REAL WORLD
Burger culture lives in the details. We printed the "VOSS" short mark on burger wraps, repeating it like a heat-stamped pattern over flame-orange paper. Crew tees keep it clean: a chest hit up front, a full word-mark shout on the back. A bright orange lightbox marks the door, the word-mark glowing black against the night. Finally, an oversized VOSS lock-up on a kraft paper bag makes a loud, confident, and unmissable statement.
Our copy stays short and direct with taglines that set the swagger: "Taste the Crunch!" and "Tempting Burger - Ready to bite it?" Product descriptions maintain the same confidence, providing an ingredients list on the menu.
IMPACT THAT MATTERS
The brand went live on social media the moment construction crews cleared out. In the first six months, Burger Voss reached 188,000 people on Instagram. With June posts alone touching 61.5k accounts, doubling May's figures.. Followers climbed from 344 in July to 392 in September, a 14% lift during the low season.
August content hit a 2.16% engagement rate, twice the category norm with saves and shares beating comments 10 to 1. Purely organic numbers proved the identity landed online as hard as it did at the counter.